Chroma Evolution LED Gloves | Branding
"The company EmazingLights mission is to pioneer gloving and other forms of light shows into a skillful expression of art and competition."
The Chroma Evolution LED Glove Campaign was a successful initiative that we developed from concept to completion. We introduced two innovative LED glove sets to the community, featuring cutting-edge technology and a fresh profile.
As the lead designer, my role was to create the brand aesthetic for this product, which included developing assets for marketing and designing the physical packaging.
Want the highlights? Click here for a quick project overview!
Team Involved in the Design Process:
Sr. Brand Manger | Lead Graphic Designer | Graphic Designer | Photographer | Social Media Manager | Jr. Social Media Manger | Digital Marketing Manager
Sr. Brand Manger | Lead Graphic Designer | Graphic Designer | Photographer | Social Media Manager | Jr. Social Media Manger | Digital Marketing Manager
What Was The Goal & Take On The Brief?
As the leaders in flow arts we wanted to provide and usher in cutting edge tech to the gloving world.
To create the products brand look, packaging and aesthetic marketing strategy. I decided to go tech heavy on the Chroma brand, since we were introducing the smallest chip with most capabilities that we have ever sold.
Process & Execution of the Chroma Logo
Another logo that I designed was the Chroma logo, it was to be the successor to the old Chroma glove set. I went with a simple san serif typeface and the O in Chroma is meant to represent the bright glow of our glove sets.
Desktop & Mobile Landing Pages
With the landing page we wanted to keep a flow and have it easy to understand. With this glove set because of the extra features it is more for our medium to pro customers. The page is packed with all the features and programs that this new chip comes with also mentioning its incredibly small size.
