Chroma Evolution Branding
"EmazingLights mission is to pioneer gloving and other forms of light shows into a skillful expression of art and competition."
One of our biggest projects was the Evolution Glove Sets. They were our brand new glove sets that featured the smallest nano chips we have ever created. I collaborated with a team of people: Designers / Photographers / Brand Manager / Social Media Manager etc. My responsibility was to create the over all branding direction and provide the look and feel of the Evolutions with supporting assets. With the hard work of everyone involved we came out with a stellar product that proved to be very successful.
Process & Execution of the Evolution Logo
One part of the project I did was logo creation for EVOLUTION and we wanted to convey the fact that this would be the smallest chip we have ever produced, so I went with the double circle in the O of Evolution representing the nano chips size in comparison to its older generation.
Process & Execution of the Chroma Logo
Another logo that I designed was the Chroma logo, it was to be the successor to the old Chroma glove set. I went with a simple san serif typeface and the O in Chroma is meant to represent the bright glow of our glove sets.
Desktop & Mobile Landing Pages
With the landing page we wanted to keep a flow and have it easy to understand. With this glove set because of the extra features it is more for our medium to pro customers. The page is packed with all the features and programs that this new chip comes with also mentioning its incredibly small size.
