Abstrax Tech Branding & Packaging
"Abstrax is a leader of cannabis research and product development with a specific focus on the study of botanical and cannabis-derived functional flavors and fragrances (also known as terpenes and aroma compounds)."
My responsibilities when working with Abstrax were plentiful but not limited to branding, packaging and web assets. Being the only In-House Designer lended itself to requiring copious amounts of speculation for almost all the concepts and artwork that the company needed.
AI Terp Effects Distributor Brochure
Each AI Terp Effects blend is targeted to optimize one specific psychological effect. We created this brochure for our clients to help them understand what our product does and how they can utilize it for their own business.
AI Terp Effects Product Web Assets
Because our new formulas differed from our usual products which relied heavily on taste and aroma, we were poised with a challenge on how to properly represent each bottle. So we went in a more "abstrax" direction, by using clean design with strong color differentiation and gradients.
AI Terp Effects Labels
For the labels we wanted to match the look to the effect of our blends, so we kept the design clean with light branding watermarked in the background; therefor keeping the information easily readable. Each effect was given a unique colored gradient related to the response it provides.
AI Terp Effects Product Web Assets
Down below are our more typical blends and we would be tasked to examine the product and detect the notes of aroma that it was attributed to. Then from there we would design and curate product renders of each one.
